Get ready to shrink down, turn blue and journey into the land of the Smurfs to help save the world from the evil wizard, Gargamel! With sold out crowds and over 2 million happy visitors across Europe, The Smurf Experience is officially making its U.S. debut in DFW, Texas for a limited time.
Opening May 7, 2025, at Arlington’s Esports Stadium located at 1200 Ballpark Way, Arlington, TX 76011, this 13,000-square-foot, fully immersive attraction will transport families into the heart of Smurf Village.
The 75-minute experience will feature nine mission-based zones filled with interactive scavenger hunts, obstacle courses, virtual reality adventures, meet-and-greets with beloved Smurf characters and more. It’s hands-on, high-energy and full of Smurftastic fun for kids and parents alike. The Smurf Experience is not to be missed and is only in Texas until the end of the Summer.
Tickets are now available at www.SmurfExperienceUSA.com, with options for the whole family.
“The Smurfs may be small, but their journey has been anything but. From their origins in Europe in the 1950’s to their increasing global popularity, we are excited to bring the world of the Smurfs to life for families in DFW! Based on the success of the attraction in Europe, we believe US audiences will thoroughly enjoy the launch of The Smurf Experience,” said SBX Group’s CEO, Danny Fritz.
“When my father first drew these little blue characters decades ago, I don’t think he ever imagined that they’d one day jump off the pages and be able to physically interact with families around the world. It is wonderful to see The Smurf Experience bring the Smurfs, their story and their values to life in such a meaningful way,” said Véronique Culliford, Founder & President of Peyo Company and daughter of Peyo.
Located inside Arlington’s Esports Stadium at the Arlington Museum of Art and just steps away from AT&T Stadium, Globe Life Field and Six Flags Over Texas—The Smurf Experience is perfectly placed in the heart of Arlington’s entertainment district.
Timed perfectly with the release of Paramount Pictures’ new Smurfs movie (hitting theaters July 2025), this summer-long adventure builds on the excitement of the big screen. The film stars Rihanna as both a producer and the voice of Smurfette. She’s also behind the soundtrack’s hottest musical hits. The Smurf Experience lets fans step into the world of the Smurfs ahead of the film’s release—creating unforgettable moments for families to share together.
The Smurf Experience was designed by Belgium-based agency Cecoforma in collaboration with Smurf parent entity Peyo Company. SBX Group, a leader in entertainment attractions, is working with Cecoforma and Peyo Company to adapt the experience for North American audiences. SBX is also partnering with Leap Event Technology as the Official Ticketing Provider for The Smurf Experience in North America. Leap provides a suite of technology, marketing, and data solutions for some of the world’s biggest sports and entertainment brands.